coming soon. get on the lick list! ✦
Golden retriever licking wellness butter

WELLNESS
WORTH
THE LICK.

Nut-free enrichment butters for dogs that deliver supplements through licking. Patent pending.

First 250 members get a free sample pack. No spam, ever.

wellness era

the problem

lack of enrichment
spreads for
dog wellness.

We designed a healthy enrichment formula for dogs that delivers supplements and supports behavior.

Wellness Worth the Lick Nut-Free by Design Vet Formulated Patent Pending Made in the USA Supplements + Enrichment Coming 2026 Wellness Worth the Lick Nut-Free by Design Vet Formulated Patent Pending Made in the USA Supplements + Enrichment Coming 2026 Wellness Worth the Lick Nut-Free by Design Vet Formulated Patent Pending Made in the USA Supplements + Enrichment Coming 2026 Wellness Worth the Lick Nut-Free by Design Vet Formulated Patent Pending Made in the USA Supplements + Enrichment Coming 2026
Join the Lick List First 250 Get Sample Packs Founding Member Pricing Daily Ritual Join the Lick List First 250 Get Sample Packs Founding Member Pricing Daily Ritual Join the Lick List First 250 Get Sample Packs Founding Member Pricing Daily Ritual Join the Lick List First 250 Get Sample Packs Founding Member Pricing Daily Ritual
serve joy ♥

functional and lickable

supplements
made for
licking.

A real supplement stack formulated with effective daily dosages and transformed into enrichment butters that last 10–30 minutes.

HOW TO USE

Step 1: Squeeze pürpet wellness butter onto lick mat

1

SQUEEZE

Step 2: Dog licks the enrichment butter

2

LICK

3

WATCH THEM ENJOY

lick mat · dog toy · or straight up

coming soon

3-in-1
wellness
butters.

Supplement boost.

Enrichment ritual.

Delicious treat.

Patent pending.

JOIN THE LICK LIST →

*Founding members who join get a sneak peek!

pürpet founder Lindsey with her dog Nala — the origin story behind the brand

the origin story

BORN FROM
AN ALLERGY.

I've been rushed to the ER more than 30 times because of a severe peanut allergy.

So peanut butter has never really been my vibe.

But dogs go absolutely feral for it.

And honestly? I always felt like I was missing out on that moment with my dog.

So I invented something better.

A nut-free wellness butter, designed to turn supplements into the ultimate enrichment ritual.

Because dog wellness should be worth the lick.

Xx, Lindsey & Nala

We believe we're all just walking each other home.

Our mission is to make that walk longer, healthier, and more connected through intentional enrichment for dogs and the humans who love them.

mission
peanuts are cancelled 🚫

PEANUT-FREE
BY DESIGN.

01

BETTER BASE CARRIER

A base carrier chosen to increase supplement absorption

02

NO MOLD OR TOXINS

No mold, aflatoxins, or mycotoxins commonly associated with peanuts

03

ALLERGEN-FREE

Free from the top nine food allergens

Same consistency, same obsession, smarter base.

worth the lick ✦

join early

FOUNDING
MEMBERS
GET MORE.

01

First look at the product & ingredients

02

Early access before launch

03

Free sample pack (first 250 spots only)

04

Surprises we're not announcing anywhere else

05

IRL events

250

Founding Member Spots

Limited availability

get on the
lick list

Join early for first access, launch perks, and a behind-the-scenes look at what we're building.

No spam. Unsubscribe anytime.

what's inside

CLEAN.
FUNCTIONAL.
DELICIOUS.

🌱
Non-GMO Verified
🥜
Nut Free
Soy
Free
Soy Free
🌾
Gluten Free
Third-Party Tested
🩺
Vet Recommended

*Founding members who join get a sneak peek!

😊

this is for you if...

You treat your dog like family

You read ingredient labels on your food and theirs

You're done with preservatives, fillers, and binders

You think prevention is smarter than a vet bill

🙁

this isn't for you if...

Functional ingredients sound like a gimmick

You're not the type to obsess over what goes in their body

Peanut butter prone to mold and toxins doesn't bother you

You're looking for the cheapest option on the shelf